Hello all. Wanted to give you a heads up on a very cool project in the works. A friend of mine, Elsa, one of the smartest and nicest people you'll ever meet, realized one day that the model for selling screenplays was broken, specifically when it came to the Latino market (if you're ever in the mood to laugh for an hour, ask Elsa her opinion on the current crop of Latino-themed movies in theaters). Both a writer and a business woman herself, she decided to use her business acumen to correct that. As she reached out to the Latino community, she realized that there were all kinds of minority markets that were being overlooked, and decided to expand her original vision to include struggling writers from all walks of life. Basically, she's approaching the spec market from a radically different angle. But because she's the expert here, I'll let her explain it to you.
Thanks for the opportunity to appear on your insightful blog—an honor, a privilege, and I promise that check will clear next week—this time for real.
The Screenwriter Consortium’s intent is to develop script inventories for a variety of target audiences. We began the process targeting the Latino market because of the billion dollars per year this group represents. Success with the Latino market should open up opportunities in other markets, e.g., women, mature, genre marketing, other ethnic, etc., with the hope of providing writers another venue in which to sell his/her scripts.
Rather than solicit script sales on a script-by-script, writer-by-writer basis, the inventory method allows the buyer to evaluate scripts on a target market basis—scripts written to appeal directly to a chosen audience.
In addition, the Latino Heart Blog speaks directly with our target audience, serves to develop awareness of the lack of English-speaking, Latino-centric feature films developed by Hollywood while entertaining our readers. After all, we are entertainers, aren’t we?
Our primary goal is not for our writer members to obtain representation, win writing contests, or receive accolades for literary prowess…our goal is TO.SELL.SCRIPTS.
Thanks for listening,
P.S. If any of you haven’t tried Scriptshadow’s script consulting service…he’s brutal, vicious, ruthless, mean—and always right. I hate him.
Not really, I wanna impress the school yard bullies so I don’t get beat up, too.
For more questions, contact Elsa at email@example.com